How to Nail Your Product Positioning with April Dunford

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Built to Scale | B2B SaaS Edition

Mitch Fanning

22 episodes

6 days ago

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

Marketing

Business

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All content for Built to Scale | B2B SaaS Edition is the property of Mitch Fanning and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

Marketing

Business

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How to Nail Your Product Positioning with April Dunford

Built to Scale | B2B SaaS Edition

44 minutes 15 seconds

6 years ago

How to Nail Your Product Positioning with April Dunford

“We will not buy what we don’t understand.” — April Dunford

In episode 15, I’m joined by April Dunford (@aprildunford), an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love.

She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market.

She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the upcoming book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Enjoy!

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