Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
All content for Built to Outlast is the property of Jory Caulkins and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
Mada Seghete – From Communism to Capitalism, There Must Be a Way
Built to Outlast
55 minutes 48 seconds
2 years ago
Mada Seghete – From Communism to Capitalism, There Must Be a Way
Mada is the co-founder of Branch, a leading deep-linking and mobile attribution company most recently valued at $4B in their Series F financing. Mada shares her journey from growing up in communist Romania to cofounding and building a technology unicorn. We spend time discussing the stepping stones and pivotal people and (not always easy) decisions along the way, and her deep-seated belief that if you have the grit and keep building, anything is possible.
Leave something for BTO community: (i) “Keep on building. If you have the grit, you can make it happen” and (ii) be meticulous and intentional about culture (2 book recommendations: What You Do Is Who You Are and Culture Code)
Ask something of BTO community: (i) Mada is considering adopting, if you have experience with this she’d love to hear about it, and (ii) if you have start-up leadership experience and would like to be included in her upcoming book, please reach out to us at info@builttooutlast.com and we can connect you to Mada.
Built to Outlast
Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
