Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
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Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
Irina is the former CEO of CareerBuilder, a leading global, end-to-end human capital solutions company. Irina’s family came to this country as refugees from Ukraine with $270 in the 1980s, and she (and they) have built not only a wonderful life but an impressive career. We discuss her childhood as a latchkey kid, and how her independence, ownership, and willingness to fail have played integral roles in each ecosystem she has been an essential part of.
Leave something for BTO community: The combination of ignorance (or willingness to be/appear that way) and persistence is a potent combination.
Ask something of BTO community: As you are making hiring decisions, push your thinking on who has and what are the right traits for which to hire. Don’t judge a book by its cover, magic can happen with diverse teams (in the myriad of ways diversity can be interpreted).
Built to Outlast
Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
