Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
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Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
Craig is the CEO of Buff City Soap and the former COO of TopGolf. Through his experiences both personally and professionally, we explore what inspirational leadership looks like, how that is enabled by very purposeful culture building, and how that translates into companies, cultures, and relationships that outlast.
Leave something for BTO community: "People first. Always go over the top on and for your team and your people. Win the hearts of your team, not just their minds."
Ask something of BTO community: If anyone has advice on raising kids in a digital age and striking the right balance between "always busy" and "being bored," Craig (and I) are eager to hear it!
Built to Outlast
Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.
Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
