In this enlightening episode of our podcast, we dive deep into the essentials of sales and business development with the help of Colin Harms, an expert with a rich background in various sales roles from peddling tomatoes to climbing the corporate ladder in the waste management and real estate sectors. Colin shares invaluable insights from his journey, emphasizing the importance of persistence, relationship-building, and the critical role of reputation in business success. Listeners will benefit from real-life examples and practical advice on how to differentiate between being transactional and truly developing a business. Jory and Colin discuss how sales is more about building trust and relationships rather than just pushing for transactions. They explore how failures and setbacks can lead to greater opportunities and why a strong reputation can open doors before a word is even spoken. This episode is packed with anecdotes and strategies that underline why understanding people and solving their problems forms the backbone of effective salesmanship and long-term business development. It’s a must-listen for anyone looking to deepen their understanding of what it truly takes to succeed in the competitive world of business.