Listeners will gain valuable insights on: -The three layers of marketing and how to effectively implement them. -The significance of word-of-mouth marketing and how to cultivate it through extraordinary customer service. -Practical strategies for turning customer service challenges into opportunities for growth. -The importance of aligning marketing efforts with business values and customer expectations. Jory Evans and Tyler Wall delve deep into the essential aspects of marketing and customer service that can make or break a business. Starting with a frank admission of their own struggles and learning curves in these areas, they explore the layers of marketing from organic growth to paid advertising, and the pivotal role of exceptional customer service in fostering organic word-of-mouth referrals. Jory shares personal anecdotes and real-world examples from his diverse business ventures, ranging from trucking to construction, to illustrate key concepts like target audience identification, the power of exceptional customer experiences, and the strategic use of social proof. The discussion is rich with tactical advice on how businesses can leverage both successes and failures to enhance their market presence and customer loyalty. This episode is a must-listen for business owners, marketers, and leaders seeking to refine their marketing strategies and enhance their customer service practices to build a sustainable and thriving business. Join Jory and Tyler as they provide actionable advice that transcends industries and showcases the importance of foundational business principles.