Starting a business is exciting, but it's anything but straightforward. Having a great idea is just the beginning — what really matters are the decisions you make and the pivots along the way. That’s where Built In America comes in. A podcast that explores the real and raw experiences behind entrepreneurial success, broken down from the very beginning. Hosted by Sam Mahmood, a self-made entrepreneur raised by immigrant parents, who has skillfully raised funds to acquire businesses across America. Sam interviews guests who have built and bought some of the most fascinating and successful companies across the U.S.
It doesn’t matter if you’re just starting out, thinking of buying a business, or somewhere in the messy middle, Built In America is for those ready to delve into the business of building something big and be inspired by those who have built it, bought it, and made it.
Hosted on Acast. See acast.com/privacy for more information.
Starting a business is exciting, but it's anything but straightforward. Having a great idea is just the beginning — what really matters are the decisions you make and the pivots along the way. That’s where Built In America comes in. A podcast that explores the real and raw experiences behind entrepreneurial success, broken down from the very beginning. Hosted by Sam Mahmood, a self-made entrepreneur raised by immigrant parents, who has skillfully raised funds to acquire businesses across America. Sam interviews guests who have built and bought some of the most fascinating and successful companies across the U.S.
It doesn’t matter if you’re just starting out, thinking of buying a business, or somewhere in the messy middle, Built In America is for those ready to delve into the business of building something big and be inspired by those who have built it, bought it, and made it.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Built in America, host Sam Mahmood sits down with Jacob Zuppke, CEO of Whisker, the company behind the Litter-Robot—a self-cleaning litter box that’s redefining modern pet care. Jacob walks us through the early days of product innovation, the complexities of launching hardware, and how Whisker carved out a leading role in a competitive and fast-growing industry.
Jacob shares how influencer marketing, video storytelling, and a strong understanding of the consumer problem were key to Whisker’s growth. He also offers insight into navigating supply chain hurdles, adapting marketing strategies across platforms, and building a customer experience that drives loyalty and word-of-mouth.
Tune in for a candid look at building a consumer product brand, leading with vision and empathy, and what it takes to scale innovation while staying grounded in purpose.
Let’s keep building…
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Hosted on Acast. See acast.com/privacy for more information.
