
Dan Crosby is the founder and CEO of BioSteel, the driving force behind BioSteel Sports Academy, and the visionary behind the Built From Steel movement. He also oversees a broader portfolio of ventures through Coachwood Group.
In this episode, we pull back the curtain on what drives Dan as a builder, leader, and creator. From humble beginnings to launching a full performance ecosystem, this is the story behind the mission and what it really takes to build something from the ground up.
Key Moments:
0:00 – Dan’s backstory: growing up with nothing
12:00 – Why school didn’t click
15:30 – Learning business without formal education
18:50 – Doing outrageously unique things
24:30 – Fear, risk, and mastering pressure
28:00 – The BioSteel brand: direction, vision, takeover
33:00 – Building the Academy and where it’s headed
41:00 – Passion and energy at the core
46:00 – Culture, mindset, and identity
48:15 – Legacy and what he wants to leave behind
Watch the Academy docu-series Built From Steel on YouTube.
Keep up on socials @BuiltFromSteelSeries.
Follow our partners:
@BioSteelSports
@BioSteelSportsAcademy
@CoachEpzolo
The Built From Steel Podcast is a division of BioSteel Sports. Learn more at www.biosteel.com