Welcome to Built from Scratch, a podcast hosted by Erik Libby, CEO and founder of the To-Do Dudes. On this show, Erik shares key lessons from his entrepreneurial journey and highlights the stories of entrepreneurs and business professionals who are all under 30. Built from Scratch is dedicated to spotlighting the next generation of leaders ready to change the world.
Welcome to Built from Scratch, a podcast hosted by Erik Libby, CEO and founder of the To-Do Dudes. On this show, Erik shares key lessons from his entrepreneurial journey and highlights the stories of entrepreneurs and business professionals who are all under 30. Built from Scratch is dedicated to spotlighting the next generation of leaders ready to change the world.

Ever get to the end of the month and wonder, “Where did all the money go?”
In this episode of Built From Scratch, Erik Libby (Founder & CEO of To-Do Dudes) breaks down the 7 financial metrics that completely changed the way he runs his business. From cost per lead and customer acquisition cost, to lifetime gross profit, retention, and margins, these are the numbers that turned confusion into clarity.
Whether you’re a founder, small business owner, or aspiring entrepreneur, this episode will give you a simple framework to measure what really drives growth and profitability.
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