Everyone’s hyping up 2025 as the year to start a business—but most people are NOT ready for what that actually means. In this unfiltered episode, Tilmon Keaton and Sara Lovestyle break down the real mindset shifts you need to succeed in today’s economy. From why formal education is overrated to how moms are scaling six-figure brands from their kitchen—this is a masterclass in starting small, building slow, and staying real. You’ll hear stories of women building brands later in life, unexpected pivots that led to millions, and why “oversaturation” is just a fear-based excuse. Plus, Tilmon shares why his podcast didn’t need a studio—just a Zoom call and some belief. This episode is for the builders, the late bloomers, the broke creatives, and anyone who feels like they missed their shot. Spoiler alert: you didn’t. ⏱ TIMESTAMPS 00:00 – The truth about starting a business in 2025 00:58 – Why fear of starting is disguised as practicality 02:00 – The lie that “you’re too old” to build something new 03:38 – Your business can’t grow if YOU don’t 04:42 – You don’t need $50K to start—you need $50 of courage 06:00 – The $1,000 biz that became $275K/month 08:15 – The emotional toll of being a mompreneur 09:30 – Start with a Facebook group. Period. 11:00 – Why selling before you have a product actually works 12:40 – The “every niche is full” myth 14:00 – How chicken feathers turned into $1M in funding 16:05 – Start slow, but start 17:30 – Oversaturation is an algorithm-fed lie 18:50 – The reusable bag brand that took on Ziploc 20:20 – If we hadn’t started, none of this would exist 21:00 – Why “I need a degree” is the biggest excuse 22:00 – Action beats education every time 24:00 – Entrepreneurship is the biggest mental game you'll ever play 26:20 – Sara's journey from influencer to investor 28:40 – “I belong in every room I’m in” – the new mindset 29:30 – Your content isn’t underperforming, your messaging is off 30:50 – If your friends and family don’t support you—good 32:00 – You don’t need a business plan. You need a move plan. 34:10 – How to come up with a business idea that actually works 36:00 – From chocolate chip cookies to retail locations 37:45 – Don’t sleep on AI—it’s your silent business partner 38:50 – Stop waiting for permission. Start building. If you’re tired of waiting for the right moment, this is your sign: build anyway. 🔥 Like, Comment, and Subscribe if you’re ready to build something real. 👇 Drop “BUILD” in the comments if this episode lit a fire in you.