📬 Get the DISRUPT Framework + Weekly Business Strategy 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464 📲 Follow Sara & Tilmon https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter What you’ll learn in this episode Your smartphone just out-muscled Madison Avenue. Creator-generated content is set to capture $185 B in ad dollars this year—and more than $1 T by 2030. In this deep-dive, Sara Lovestyle and Tilmon Keaton break down: Why brands like Unilever are hiring 20× more creators The hidden cost gap that’s killing traditional agencies Three ways founders can win right now: be the creator, partner with creators, or build a creator network How LinkedIn video is the ultimate cheat code for B2B growth Our $76 K rebound deal (after losing three six-figure jobs) and the mindset that made it happen If you’re still pouring budget into old-school ads, this conversation is your wake-up call—and your playbook. ⏱️ Timestamps 00:00 – Your phone vs. Madison Ave: $185 B shift 01:07 – The numbers behind creator domination 02:50 – WPP report & the $1 T ad forecast 04:30 – Traditional media’s cost problem 06:15 – Social is marketing, not the thing 08:05 – Community > followers: trust that converts 10:20 – Oversaturation myth & Jackie Aina’s edge 13:00 – Brand–creator alignment that actually sells 16:40 – Unilever’s 20× influencer plan & Cannes Lions scoop 19:20 – 3 roads for founders: be, partner, or network 22:00 – LinkedIn = cheat code for decision-maker reach 25:00 – Sara’s red-carpet growth hack (from takeover to paid host) 28:30 – Athletes, Walmart & the rise of retail studios 31:20 – YouTube eats TV: 200 B Shorts views per day 34:45 – Platform stack: IG, YT, TikTok—where to start 37:30 – Building a personal brand from zero: step-by-step 41:15 – Content pillars that sell while you sleep 44:00 – Founder storytelling that moves product 47:00 – The $76K comeback & resilience blueprint 48:40 – Key takeaways + next steps Ready to build your creator-driven growth machine? Subscribe for weekly deep dives on sales, branding & AI. Smash the 👍🏾 if today’s episode gave you an “aha!” moment. Share this with a founder who’s still buying billboards. #CreatorEconomy #MarketingStrategy #BuiltDifferent #BYOB #InfluencerMarketing