What does it take to transform restaurant insurance into a data-rich, tech-forward experience that truly supports small businesses?
In this episode of Building Tomorrow’s Insurer, host and Kanopi CEO Nigel Fellowes-Freeman is joined by Bill Deemer, Head of Insurance at Rainbow, to explore how his team is redesigning small business insurance from the ground up. From launching in high-risk markets like Texas to building a platform tailored for restaurants and service-based SMEs, Rainbow is bringing discipline and innovation back to underwriting.
Tune in as Bill shares:
Why restaurants were Rainbow’s first frontier—and what they learned
How deeper, industry-specific data unlocks better coverage and pricing
The role of agents, relationships, and real-world insight in commercial insurance
Why Rainbow’s approach to prevention and risk visibility goes beyond the claims process
What’s next: scaling to beauty, wellness, and beyond
For anyone working in commercial lines, MGA growth, or insurance tech strategy, this is a must-listen episode on how to build coverage that truly serves small businesses.
