In this third episode of the Building the Hive podcast, Wim Roosens and Tess Danis dive into the essentials of building a brand, effective marketing strategies, and clear communication. 

They discuss the difference between branding and marketing, the importance of visual aspects such as use of color, and how these elements play a crucial role in the success of ventures. 

Tess also shares valuable tips for young companies, particularly women in the food and tech industry, and offers insights into PR, storytelling, and reaching target audiences effectively.