From Freelancer to Phenomenal

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Building the Dream

Leopold van Oosten

11 episodes

1 month ago

Rome was not built in a day, and neither are successful tech scale-ups. Join us on a captivating journey as we delve into the personal stories of 12 Dutch Tech Titans who transformed their tech startups into industry giants.In "Building the Dream," we take you on an exploration of their remarkable journeys, filled with challenges, triumphs, and life-changing experiences. These tech pioneers share their intimate stories and insights into the rollercoaster ride of entrepreneurship. Who are these extraordinary individuals, and what valuable lessons do they have to offer?Get ready to be inspired by the real-life stories of resilience, vision, and determination in the world of Dutch tech entrepreneurship.Host of the podcast: Leopold van Oosten, CEO & founder of Amsterdam Standard.

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From Freelancer to Phenomenal

Building the Dream

54 minutes 3 seconds

1 year ago

From Freelancer to Phenomenal

This time I had the honor to dive deep with Martijn Beumer, co-founder and CPO of Producthero!

Producthero currently serves >10.000 webshops and + 500 online marketing agencies, has an Ad Spend of a staggering +1.5 billion (!!) euro over their platform and works for brands like Nike, Ikea, Wehkamp, Praxis, Etos and many more.

They already have + 280 million products in their database; so big chance you see their name under a Google Shopping Ad when you search for a product (anywhere in Europe)!

We talked about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.

How he deliberately picked a job that didn’t require any studies
His years of becoming an absolute expert in his field
What EU regulation led to the foundation of Producthero
How to make your first steps with your founders
Why Producthero is 20% cheaper than advertising on Google itself?
The flywheel effect of Producthero
What motivates him
How covid boosted their business
Their goals for the future
How to keep the founding team aligned when the company explodes
How to say no to interested investors as a team
His advice for other founders

Tune in to hear all about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.