Create a Culture for your clients, customers, and consumers. They are buying an identity when they come to your brand. Let's talk about how answering 3 strategic questions will frame how you create a culture externally and how it will impact the success of your products, services, and innovations. Today we're going to be discussing how identity and lifestyle is the secret to creating and curating a culture that helps you stand out and creates a cult like following! This is not your average Business development or "Guru" podcast! We're invested in your growth and development- Our Daily Innovation Briefings Podcast Bonus Episodes goes into implementing this weeks Main Episode #: 3 Ways To Strategically Innovate.