In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical topic of user feedback strategies. With a staggering 95% of companies collecting user feedback, the duo explores why many of these strategies fail to deliver actionable insights. They discuss common pitfalls such as confirmation bias, poor feedback collection methods, and the over-reliance on quantitative metrics without the necessary qualitative context. Simon and Anastasija also share practical tips on how to overcome these challenges, emphasising the importance of asking better questions, observing user behaviour, and utilising proven analysis frameworks. Tune in to discover how to transform user feedback into a powerful tool for growth and innovation. Simon and Anastasija highlight the critical issue of confirmation bias, explaining how founders often ask leading questions that only confirm their pre-existing beliefs, which can skew the feedback they receive from users. They discuss the importance of observing user behaviour rather than solely relying on what users say, emphasising that actions often reveal more about usability than verbal feedback. Anastasija and Simon stress the necessity of combining qualitative and quantitative data to gain a comprehensive understanding of user needs, ensuring that businesses do not make decisions based on misleading metrics alone. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.