Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
All content for Building Great Sales Teams is the property of Doug Mitchell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
In this episode of 'Building Great Sales Teams,' Doug returns with expert guest Scott Snofke, a direct marketing coach with REI Print Mail, the top direct mail company in the nation. The discussion covers various aspects of marketing, particularly focusing on direct mail, micro-targeting, and the importance of data in successful marketing campaigns. Scott shares a personal anecdote about an unusual sushi order, illustrating the unpredictability of customer experiences. The conversation delves into the significance of understanding target demographics, especially for real estate investors, and how leveraging data and AI can enhance targeting and response rates. Scott also talks about navigating FTC regulations for different marketing channels, emphasizing the reliability and effectiveness of direct mail. The episode wraps up with Scott reflecting on his desire to leave a legacy of helping others succeed in their marketing endeavors.
Building Great Sales Teams
Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
