Unearthing Brand Truths—An Interview With Heather Ditch

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Building Expert Brands

Tony Gibbs

21 episodes

1 day ago

BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.

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All content for Building Expert Brands is the property of Tony Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Unearthing Brand Truths—An Interview With Heather Ditch

Building Expert Brands

33 minutes 46 seconds

4 years ago

Unearthing Brand Truths—An Interview With Heather Ditch

This week on BBB:
Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about:

Beginning from a point of truth,
The dangers of ignoring the truth,
Addressing difficult truths,
The value in being a smaller business,
The promises we should make in advance of parties,
How you can unearth your own truth,
How to road-test the robustness of your own truth,

And lots more!

Show notes:
Michael Johnson—Branding In Five And A Half Steps

Where to find us:
Heather's Twitter
Heather's Sheffield Creative Guild profile
Tony's website
Learn about branding with The Brand Digest