This week on BBB:
I take a leaf out of Craig's book and we go unplanned! I'm armed with a blinking cursor where my first question should be. Happily, we still manage to have an interesting chat loosely revolving about branding. 

We cover:

• Apple's brand in the modern day
• The folly of Features
• How Apple pull you in
• Microsoft's new direction and research
• The inevitability of tech habits
• Local pubs and the lost art of conversation
• The importance of a personal brand
• Promoting yourself as a British person
• Personal brand = portable capital
• Accentuating your quirks
• Podcasting and reasons to keep at it
• The appeal of Seth Godin's marketing books

And lots more!

Show notes:
Jack Butcher on Twitter
Steve Jobs on Marketing
Microsoft's recent research
Fortnite's 1984 Ad
Steve Jobs talk: The iPhone
Matthew Kobach on Twitter
This Is Marketing book by Seth Godin

Where to find us:
Craig's Twitter
Craig's website
Tony's website
Learn about branding with The Brand Digest