Standing Out With Storybranding—An Interview With Nick Raeburn

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Building Expert Brands

Tony Gibbs

21 episodes

1 day ago

BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.

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Marketing

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Standing Out With Storybranding—An Interview With Nick Raeburn

Building Expert Brands

30 minutes 41 seconds

4 years ago

Standing Out With Storybranding—An Interview With Nick Raeburn

This week on BBB:
Brand video professional and proud videonerd Nick Raeburn joins me to talk about storybranding. We had a brilliant chat, and these were my favourite five talking points:

Reasons to be like Marmite.
Building relationships before selling.
Is it ok to shout about what you do?
The best way to find out what your audience wants.
Social media is an instantaneous feedback loop.

And everything else in-between!

Nick's Background:
Videonerd, father, husband. Lover of all things retro!

Show notes:
Building A StoryBrand by Donald Miller
The Hero's Journey by Joseph Campbell

Where to find us:
Nick on LinkedIn
Nick's website
Tony on Twitter
Tony on LinkedIn
Tony's website
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