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Building Expert Brands
Tony Gibbs
21 episodes
2 days ago
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
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Marketing
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All content for Building Expert Brands is the property of Tony Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
Show more...
Marketing
Business
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How To Humanise Your Brand With Tone Of Voice—Judith Rafferty
Building Expert Brands
29 minutes 14 seconds
4 years ago
How To Humanise Your Brand With Tone Of Voice—Judith Rafferty

This time on BEB:
I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:

  • Should we emphasise our quirks? > (4:12)
  • Is it tougher to get content ‘right’ nowadays? > (6:21)
  • Figuring out your ToV—a starting point  > (23:06)

Judith's background:
Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world.

Show notes:
N/A

Where to find Lincoln & Perrin:
The Fruition Ventures website
Judith on LinkedIn
Judith on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

Building Expert Brands
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.