Finding Your Brand Story—An Interview With Kate Tyson

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Building Expert Brands

Tony Gibbs

21 episodes

1 day ago

BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.

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All content for Building Expert Brands is the property of Tony Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Finding Your Brand Story—An Interview With Kate Tyson

Building Expert Brands

25 minutes 49 seconds

4 years ago

Finding Your Brand Story—An Interview With Kate Tyson

This week on BBB:
The very friendly Kate Tyson from Snowball Communications joins me to chat about brand stories. We talk about:

What a brand story isn't,
Kate's thought's on buzzwords,
The facts & psychology attached to stories,
How to make your marketing more powerful,
One of Kate's personal stories,
How to discover your own stories,

And lots more!

Show notes:
Building A Storybrand—Donald Miller
Start With Why—Simon Sinek
Tribes—Seth Godin

Where to find us:
Kate's Facebook group
Kate's website
Tony's website
Learn about branding with The Brand Digest