Escaping Commoditisation

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Building Expert Brands

Tony Gibbs

21 episodes

2 days ago

BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.

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Business

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All content for Building Expert Brands is the property of Tony Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Escaping Commoditisation

Building Expert Brands

23 minutes 10 seconds

5 years ago

Escaping Commoditisation

This week on BBB:
Matt and I talk about commoditisation and why, as brand builders, we should aim to escape it.

Show notes:
No Logo book—free on the internet archive

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/