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Building Expert Brands
Tony Gibbs
21 episodes
2 days ago
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
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Marketing
Business
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All content for Building Expert Brands is the property of Tony Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
Show more...
Marketing
Business
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Brand Management—Aidan Campbell
Building Expert Brands
33 minutes 13 seconds
4 years ago
Brand Management—Aidan Campbell

This week on BEB:
I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points:

  • Is being cheap a good strategy? > (4:50)
  • The illusion of free time > (12:53)
  • Is networking a helpful way to build a brand?  > (18:53)

Aidan's background:
Aidan comes from a sporting background where he helped local sports clubs improve the way their brand looks online. From there, he grew into working with businesses to help look after all their branding needs.

Show notes:
The Business Of Expertise by David C. Baker

Where to find Johnny:
Aidan’s website
Aidan on LinkedIn
Aidan on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

Building Expert Brands
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.