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Building Expert Brands
Tony Gibbs
21 episodes
2 days ago
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
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All content for Building Expert Brands is the property of Tony Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
Show more...
Marketing
Business
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Bad Branding In New Markets—Johnny Pawlik
Building Expert Brands
36 minutes 39 seconds
4 years ago
Bad Branding In New Markets—Johnny Pawlik

This week on BEB:
I'm joined by the very international and interesting Johnny Pawlik—branding, marketing and strategy expert. Johnny is kind enough to take time out of his busy schedule to tell us all about Bad Branding In New Markets. Here were my three favourite talking points:

  • Bad Branding In New Markets. > (0:30)
  • What should listeners do to avoid the bad branding trap? > (23:21)
  • Johnny's advice for listeners wanting to get publicity.  > (32:35)

Johnny's background:
Johnny Pawlik is the Founder and CEO of the international branding and marketing firm Mantra Media. With over 20 years of experience in branding, marketing, and strategy, Johnny has consulted with the European Parliament, the Tokyo Metropolitan Government, British Members of Parliament, the NHS, the UKTI, and a plethora of others. 

He has featured on Good Morning Britain, the BBC Political Debates, BBC Radio, Osaka Radio, Asahi Shimbun, and many others. Over the last 10 years, Johnny has had his strategies implemented by governmental, private, and charity sectors in North America, South Africa, Western Europe, Southeast Asia, and Australia.

Show notes:
Drive by Daniel H. Pink

Where to find Johnny:
The Mantra Media website
Johnny on LinkedIn
Johnny on Instagram
Mantra Media's monthly email list 

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

Building Expert Brands
BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.