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An update on the release schedule for the podcast. No we're not going away, just switching things up!
Using Brand Strategy To Differentiate In The Market
Building Brands
40 minutes
5 years ago
Using Brand Strategy To Differentiate In The Market
Michael Bustin, Global Chief Growth Officer at Durasein talks about how he and Durasein used brand strategy to differentiate itself as the company entered the American market and what key aspects of the strategy gave Durasein the ability to really connect with its audiences and build a community around the brand allowing it to break through in a commoditized market.
Building Brands
An update on the release schedule for the podcast. No we're not going away, just switching things up!
