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Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
36 episodes
2 weeks ago
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!
Show more...
Marketing
Business
RSS
All content for Building Brand Gravity: Attracting People Into Your Orbit is the property of G&S Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!
Show more...
Marketing
Business
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Why Only 1 in 4 Still Trust Businesses to Do Good
Building Brand Gravity: Attracting People Into Your Orbit
44 minutes
6 months ago
Why Only 1 in 4 Still Trust Businesses to Do Good
Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.

In this episode, host Steve Halsey is joined by Eliot Mizrachi, VP of Strategy & Content at The Page Society, and Rob Jekielek, Managing Director at The Harris Poll, to unpack the insights behind the Confidence in Business Index—a landmark study spanning 14 countries, 16 issues, and interviews with 40 Chief Communications Officers worldwide.

Together, they explore what the data means for communicators navigating a fragmented trust landscape, an evolving CCO role, and a multigenerational workforce with diverging expectations.

Join us as we discuss:
  • Six societal issues shaping public expectations of business in 2025
  • What the Confidence Curve reveals about moving belief from 26% to 53%
  • Generational trust divides and Gen Z’s evolving expectations at work
  • How CCOs align internal culture with external credibility
Building Brand Gravity: Attracting People Into Your Orbit
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!