AI is rewriting the map of attention, and it isn’t reading your ads. To show up in answers, brands need earned authority that both people and machines trust.
In this episode, Steve Halsey is joined by Muck Rack’s Head of Data, Matt Dzugan, and Loren King of MorganMyers to unpack what AI is actually citing and why it matters. They break down fresh findings from a large-scale look at ChatGPT, Claude, and Gemini, the recency dynamics shaping visibility, and the sector-by-sector patterns hiding in plain sight. Together they translate it into practical GEO moves (generative engine optimization) that make your stories easier for models to parse and publishers to amplify.
In this episode…
- What AI is reading now and why high-authority journalism and credible third parties carry outsized weight
- How recency, model behavior, and industry context influence discoverability and the cadence your comms need to stay visible
- A GEO checklist with answer-first structure, plain-language definitions, technical hygiene, and an always-on earned rhythm across PR, content, and search
