Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
36 episodes
2 weeks ago
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
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Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
Building Brand Gravity: Attracting People Into Your Orbit
52 minutes
4 months ago
How AI Is Rewriting the Rules of PR
AI has moved from experiment to infrastructure in the world of PR—reshaping workflows, enhancing research, generating content, and becoming an essential part of the professional toolkit. But with adoption accelerating, many teams are moving faster than their policies, slower than their tools, and without a shared understanding of what this shift means for the future of the craft.
Part one in our special series on AI, this episode of Building Brand Gravity has hosts Steve Halsey and Anne Green kick things off with a conversation about how communicators can embrace AI to become better strategists, counselors, and learners in an era of constant change. Then, Steve sits down with Greg Galant, CEO and co-founder of Muck Rack, to unpack findings from The State of AI in PR report—exploring adoption trends, emerging professional skills, and growing gaps in training, policy, and trust.
Join us as we discuss: • How generative AI is transforming PR workflows across the industry • The risks of widespread use without clear guidance or alignment • What AI adoption reveals about trust, transparency, and client expectations
Stay tuned for part two, where Anne sits down with Loren King of MorganMyers to explore how AI is quietly transforming daily workflows in digital marketing and communications.
Building Brand Gravity: Attracting People Into Your Orbit
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
