There’s no brand magic without brand meaning.
The biggest names in beauty know this.
This week, Verity sits down with Coryn Brisbane (Brand & Marketing Consultant | ex-VIEVE, Charlotte Tilbury, Flannels, Glossybox) to talk brand values, internal Advocacy, and what happens when beauty brands scale too fast, too superficially.
With a powerhouse CV and a fierce belief in brands that live their values, not just listing them, Coryn’s sharing unmissable insider advice from the industry’s front-lines.
She’s led product launches, like Pillow Talk Mascara and Airbrush Bronzer. She’s scaled brands from startup to sell-out. But her insights go deeper than shade names and social content. This is about embedding brand from the inside out; and protecting it (flexibly) at all costs.
Hit play to learn how to:
Challenge Surface-Level Values: Coryn breaks down how to tell if your brand pillars exist only on paper, or are actually embedded across the team.
Build Employee Advocacy That Lasts: From EGC to onboarding, Coryn shares why Charlotte Tilbury got it right – and how to recreate that magic.
Avoid the Short-Term Trap: See firsthand how chasing quick wins chips away at long-term trust (and what to do instead).
Reframe the Role of Brand Teams: Brand isn’t a nice-to-have; it’s the function that unifies every customer touchpoint. Ignore it now at your brand’s future peril.
Ask Better Questions, To Build Smarter Brands: The best marketers don’t just have answers – they ask the right questions. Start with “Why?”
If you’ve ever felt like your team’s running a hundred miles an hour without a clear direction, this one will hit home.
Listen. Challenge. Build Advocacy from the inside out.
Chapters:
00:00 – Why Team Advocacy Beats Surface Values
02:22 – Building Strategy from Brand Pillars
05:13 – What Brand Storytelling Should Really Do
08:20 – Employee Advocacy: What It Looks Like (When It Works)
11:31 – How Charlotte Tilbury Built Belief Internally
13:35 – The Danger of Chasing Short-Term Wins
15:15 – Staying True to Your Brand as You Grow
18:35 – The Influencer Myth That Still Hurts Brands
22:11 – How to Nurture Creators for the Long-Term
27:10 – Why Brand Teams Are Not “Nice-to-Haves”
31:20 – What Founders Get Wrong About Community
36:45 – Defining Community (And If You Even Have One)
39:10 – Turning Insight Into Product Innovation
42:46 – Decipher: A Case Study in Customer-Led Branding
45:08 – The Question Marketers Should Ask More Often
48:30 – The Real Way You Build Brand Advocacy
Rate & review Building Brand Advocacy:
Connect with Coryn: