Polaris is at the forefront of innovation in powersports, with a portfolio that spans off-road vehicles, motorcycles, snowmobiles, boats, and more. But what does it take to lead technology development in such a dynamic industry?
In this episode of Building Better, Tony Kinsman, Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, shares insights on how Polaris approaches product development, innovation, and customer-driven design.
We discuss:
How Polaris balances cutting-edge technology with real-world customer needs
The evolving role of software, automation, and connectivity in powersports
How Polaris fosters a culture of innovation and continuous learning
The challenges of integrating new technology without losing the core riding experience
Tony’s journey from engineering intern to CTO is a great example of what’s possible when you combine technical expertise, strategic thinking, and a passion for the products you build.
About Building Better:Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more.
Key Takeaways:
Polaris’ innovation is customer-driven—technology is only valuable if it enhances the riding experience
Automation and connectivity are reshaping powersports but in ways that preserve the fun and control for riders
Systems engineering and software integration are now as critical as mechanical design
A strong culture of learning and adaptability is essential for staying ahead in a competitive industry
Chapters:
00:00 – Introduction to Polaris and Tony Kinsman
05:22 – Polaris’ Core Mission and Customer Focus
06:31 – The Role of a CTO in Powersports Innovation
10:17 – How Polaris Identifies and Prioritizes New Technologies
15:05 – Balancing Comfort, Performance, and Cost in Vehicle Design
19:33 – Managing Complexity in Manufacturing and Supply Chain
23:28 – Building a Learning Culture at Polaris
26:52 – The Future of Technology in Powersports
31:51 – How Connectivity and Digital Displays Are Transforming the Riding Experience
36:47 – Balancing Innovation with Practicality
40:51 – Final Thoughts on the Future of Polaris and the Industry
About Tony Kinsman:Tony Kinsman is the Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, where he leads product development and technology strategy across the company’s diverse lineup. Since joining Polaris in 2004, he has held multiple leadership roles in engineering and product development, playing a key role in the growth and evolution of Polaris' industry-leading products.
Links & Resources:
Learn more about Polaris: Company Website
Connect with Tony Kinsman: LinkedIn
Explore Polaris Technologies: RIDE COMMAND | DYNAMIX
Show Notes: brandonbartneck.com/buildingbetter/tonykinsman
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