Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
All content for Building Better CMOs and Marketing Leaders is the property of MMA Global / LightningPod and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier
Building Better CMOs and Marketing Leaders
34 minutes
5 months ago
Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier
Watch this interview on YouTube
Full transcript
—
It's easy to see every glass as half-empty in today's world, says Virat Khullar, head of marketing for Hyundai India. But focusing on the negative will imperil your leadership, while choosing optimism will help you structure things better.
"Perpetual optimism for me is a force multiplier," he says. "You will motivate people around you. You will gather the right teams, you will list down things that will make you ultimately achieve the objective."
Today on Building Better CMOs — recorded live at MMA's Impact India event near New Delhi — Khullar and MMA Global CEO Greg Stuart talk about the importance of understanding consumer behavior through ethnographic research; the challenges and opportunities in the Indian marketing landscape; and the surprisingly significant role daughters play in car purchase decisions. They also discuss Hyundai's full-funnel marketing strategy and how AI is transforming creative production and personalization.
This episode was produced and edited by Eric Johnson from LightningPod.fm.
Follow Building Better CMOs in your podcast app
Subscribe on YouTube
Rate & review the podcast
Links:
Virat's LinkedIn
Greg's LinkedIn
Building Better CMOs and Marketing Leaders
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
