Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Luxury, Leadership, and AI with Mercedes-Benz USA CMO Melody Lee
Building Better CMOs and Marketing Leaders
55 minutes
3 weeks ago
Luxury, Leadership, and AI with Mercedes-Benz USA CMO Melody Lee
Full transcript
Watch this interview on YouTube
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"I would argue, in the C-Suite, there's not a job that has expanded, shifted, evolved more so than the CMO's role, more so than a marketer's role," says Melody Lee, CMO of Mercedes-Benz USA. "We are now responsible not for marketing as tactics, but marketing as a growth strategy for a company, for a brand."Melody carries what she calls "a burden of responsibility," a privilege and a challenge to ensure Mercedes-Benz continues to live up to its 140-year old legacy. She says marketers have to elevate their role internally — ensuring colleagues understand how marketing influences and drives business forward — while also protecting the intangible value that makes luxury brands worth their premium.Today on Building Better CMOs, Melody and MMA Global CEO Greg Stuart discuss the evolving role of the CMO, why diversity of thought creates the best-performing teams, and why the best leaders focus on making the people around them successful. They also explore the unique challenges of luxury brand marketing, the importance of measurement that drives better decisions, and why Mercedes-Benz approaches AI innovation with both ambition and caution as it introduces next-generation vehicles.
This episode was produced and edited by Eric Johnson from LightningPod.fm.
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Links:
Melody's LinkedIn
Greg's LinkedIn
Building Better CMOs and Marketing Leaders
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
