Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value
Building Better CMOs and Marketing Leaders
1 hour 1 minute
4 months ago
Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value
Full transcript
Watch this interview on YouTube
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"There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the recreational boating company Brunswick, is to redefine what marketing is and to educate her organization about its power.
Brunswick's portfolio includes iconic names in aquatic recreation, like Mercury Marine, Sea Ray, and Boston Whaler. And one of Lauren's initiatives has been implementing a new brand identity for the 175-year-old firm, under the tagline of "next never rests."
Today on Building Better CMOs, Lauren talks with MMA Global CEO Greg Stuart about why being a hand-raiser opens doors in your career, leveraging consumer insights in the boating industry, and how she journeyed from talent management to CMO. They also discuss the importance of ethnographic research, implementing quarterly business reviews, and — most importantly — what kind of boat Greg should buy.
This episode was produced and edited by Eric Johnson from LightningPod.fm.
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Links:
Lauren's LinkedIn
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Building Better CMOs and Marketing Leaders
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
