About IanIan Mitchell began his entrepreneurial journey in a modest double garage in East London, with little capital and while still recovering from a serious car accident. Despite the challenging start, he built a business that grew to employ over 1,000 people and earned multiple awards for growth and service excellence. Throughout this journey, Ian discovered the critical importance of building high-performing learning cultures—ones that are aligned, capable, and effective. After selling Direct Response, he turned his focus to his true passion: reimagining how organizations understand and improve performance using next-generation auditing techniques. This led to the co-founding of DeepFathom, a technology company at the forefront of audit innovation.About Deep FathomWith more than 25 years of experience in systems thinking, auditing, service innovation, and business process outsourcing, Ian has worked with global brands to design quality, risk, and compliance systems that go far beyond box-ticking. At DeepFathom, Ian leads the development of digital tools that blend behavioral science with data analytics, transforming audit from a backward-looking compliance exercise into a proactive driver of performance. He continues to explore the evolving role of quality in the age of AI, ESG, and agile organizations. In this podcast, Ian will challenge conventional audit thinking and share a bold vision for how quality professionals and business leaders alike can unlock greater value in fast-changing, complex environments.