About Becky Matheson
With two decades of digital performance expertise, Becky is now the CEO and partner at Wrapped Agency. She collaborates with CEOs and senior leaders to unlock new opportunities for business growth. Leading the Wrapped team, Becky ensures that all performance work is results-driven, placing clients front and center of their target audiences while delivering a strong return on investment.
About Kate Eady
With over 30 years of experience as a business owner and brand strategist, Kate works with CEOs, senior leaders, and stakeholders to build brand equity through effective brand strategy. Her expertise lies in brand architecture and structure, helping businesses expand, launch new products, grow globally, or prepare for acquisition.
About Wrapped
Wrapped is a full-service brand marketing agency known for delivering exceptional results. The agency takes a deep dive into understanding each business, using insights, consumer behavior, and strategic consultation to develop impactful brand and digital strategies.
Specializing in multiple sectors, including healthcare, fintech, technology, and property, Wrapped uses an audience-led approach to target ideal customers. Their strategies are designed to deliver the right message, at the right time, on the right platforms, ensuring maximum engagement and results.
Their expertise includes profiling key decision-makers, understanding their pain points, and crafting solutions that resonate emotionally throughout the buying journey. They use a funnel approach to guide audiences from awareness to consideration and purchase, employing retargeting and lead generation to boost engagement.
