Video production has traditionally been an industry that requires significant investment to be done well. However in recent years the game has changed. More and more people have access to high-quality camera equipment, and we've seen social media sites requiring regular video content for brands to stay relevant. But how do you produce more video, at a lower price, while maintaining quality? Mike Pritchett is the CEO and co-founder of Shootsta, a company that set out to solve that problem. Shootsta empowers businesses to film their own video content, and then they handle all the post production to make it look great. In just a few years Shootsta has grown to be a global company that is charting their own path and rewriting the rules. Find us on social: linktr.ee/buildingaunicorn Visit our presenting sponsor: lawpath.com.au.