We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
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We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
We've covered a lot of ground in traditional storytelling and story world design, but now we're shifting gears to interactive design. From video games to social media to branding campaigns to crowd-sourcing, all interactive media function on the same basic five elements. Join Steele Filipek as he uses The Last of Us, Naughty Dog's classic horror game, to help examine the foundational ways that lead to the intersection of narrative and gameplay, as well as the creator and the audience.
Building a Better Story World
We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
