We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
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We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
I is for Incentive...(er, Incentivizing Your Audience)
Building a Better Story World
19 minutes
2 years ago
I is for Incentive...(er, Incentivizing Your Audience)
How do you get your audience to engage? You incentivize them... and that's the topic of this episode, our third entry into the vowels of fan engagement. Using a popular "sports" multimedia channel, we explore how you can give rewards to fan for engaging, whether that be in the form of a vote or something far stronger!
Building a Better Story World
We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
