We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
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We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
We're continuing on our journey through the vowels of fan engagement! In this episode, a celebrity chef and globetrotter helps us to understand how asking your audiences to do stuff--to take part, to do you a favor, to question the world--will galvanize them into action. Just ask Ben Franklin! What do I mean? Listen in!
Building a Better Story World
We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.
