Building A Better Brand® is brought to you by Brand Strategist, Entrepreneur and CEO of The Triumphant Group, Tony Triumph. This podcast show features the tips, tools, and stories of industry innovators, movers and shakers, and the go-getters of today that keep big brands a success.
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Building A Better Brand® is brought to you by Brand Strategist, Entrepreneur and CEO of The Triumphant Group, Tony Triumph. This podcast show features the tips, tools, and stories of industry innovators, movers and shakers, and the go-getters of today that keep big brands a success.
Dr. Marcus Collins: On Being Beyoncé's Digital Strategist, and the Impact of Culture on Brands and Consumption
Building A Better Brand®
51 minutes 53 seconds
2 years ago
Dr. Marcus Collins: On Being Beyoncé's Digital Strategist, and the Impact of Culture on Brands and Consumption
Dr. Marcus Collins, an Award-winning Marketer and former Chief-Strategy-Officer at Wieden+Kennedy (New York), joins Tony Triumph to deep-dive into his former role of running digital strategy for Beyoncé, as well as contributions to the launch and success of brands like Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets.
We’ll also discuss his new bestselling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, where he examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Building A Better Brand®
Building A Better Brand® is brought to you by Brand Strategist, Entrepreneur and CEO of The Triumphant Group, Tony Triumph. This podcast show features the tips, tools, and stories of industry innovators, movers and shakers, and the go-getters of today that keep big brands a success.
