Tamar Lyons is the Founder of Lyons Digital Marketing, a boutique social media agency specializing in helping service-based entrepreneurs leverage organic social media marketing to become unstoppable brands.
Tamar’s journey from the television industry to entrepreneurship is rooted in her passion for storytelling and authenticity.
Tamar now focuses on combining data-driven strategy with the human side of marketing. Her leadership journey is one of resilience, bold pivots, and an unwavering commitment to designing a life and business that's 'anything but mediocre'.
In this episode, we dive deep into:
✨ The moment Tamar realized entrepreneurship could give her freedom — and the pivotal conversation that changed everything
✨ Building a business by outsourcing responsibility, not just tasks — the true key to scaling sustainably
✨ How social media can serve as your business’s most powerful storytelling tool (if you avoid the common traps)
✨ Why authenticity cannot be outsourced — and how to maintain it while scaling your marketing
✨ Storytelling: not a trend but an ancient human need — and why it's still your strongest marketing asset
✨ The real impact of AI on social media marketing — efficiency booster or authenticity killer?
✨ Vanity metrics vs. true business growth — how to focus on what really drives revenue
✨ Leadership lessons from scaling: trusting your team and letting go of being the only “expert”
✨ How Tamar intentionally designed her business for location freedom — and the trade-offs that come with it
✨ The role community and intentional networking played in her personal and business growth
✨ How she’s pivoting again to what's next
You can find Tamar and Lyons Digital Marketing at:
🔗Website: www.lyonsdigitalmarketing.ca
🔗LinkedIn: https://www.linkedin.com/in/tamar-lyons-206413142/
🔗Instagram: https://www.instagram.com/lyonsdigitalmarketing/
Get Tamar's free Content-to-Client Blueprint that helps brands turn content into qualified leads: https://lyonsdigitalmarketing.myflodesk.com/contentblueprint
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