Stef Vassos is the Founder of Broad World Consulting - a boutique consultancy built to make high-level marketing strategy accessible to entrepreneurs who can’t (and shouldn’t) spend thousands a month on agency retainers.
Her journey to entrepreneurship is anything but linear. From Quiksilver in California, to multi-media events in West-Africa and Hearst Magazines in London; Stef spent 15 years shaping campaigns for some of the world’s biggest brands before realizing her deepest impact came when she helped small businesses win.
Today, through her own consultancy Broad World, she gives start-ups, small businesses, and professionals direct access to her CMO brain - no fluff, no jargon, just clear action steps they can actually implement.
But this conversation isn’t just about marketing. It’s about adventure, motherhood, the flinch moments that test us, and building a business that works for your life (not the other way around).
In this episode, we dive into:
✨ How a dog adoption (yes, really) became the catalyst for her leap into entrepreneurship
✨ The truth about working in Ghana, London, and Vancouver — and what global culture taught her about leadership
✨ Why motherhood fundamentally rewired her ambition and her definition of success
✨ Why trying to “do it all” in marketing is the fastest path to burnout (and what to do instead)
✨ Why snack-sized content > saying everything in one post
✨ The real difference between branding and marketing — and why both matter
✨ The mindset shift that helped her trade hustle for flow
✨ What entrepreneurs most often get wrong about strategy - and how to fix it
✨ How failure, ego, and choice shape the path of every builder
Stef’s story is raw, refreshing, and packed with insights for anyone looking to grow their business without losing themselves in the process.
👋 Connect with Stef:
🔗 Website: broadworld.co
🗓️ Book a 1:1 Strategy Session
📱 Instagram: @broad_world
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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.
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