ROB HARRISON is a former military engineer turned entrepreneur, sales consultant, and community architect. Today, he’s the co-founder of Magnifyde, an outsourced sales agency, and the founder of PDC Fitness Club that is reimagining Playa del Carmen as a wellness destination.
But this conversation isn’t just about building brand or sales.
- It’s about reinvention.
- It’s about resilience.
And it’s about what happens when you stop asking “what’s next?” and start building what you actually believe in.
From engineering submarines to launching a fitness community in paradise… Rob’s story is anything but linear - and packed with lessons on clarity, conviction, and calling your shot.
In this episode, we explore:
🔥 The moment Rob realized he was hiding behind a version of success that wasn’t actually his
🔥 Why sales training should start with identity, not tactics
🔥 How his solo morning workouts became PDC Fitness Club - and why community will outpace content in the long run
🔥 The military lessons that shaped how he thinks about operations, leadership, and adaptation
🔥 Why “being the person you said you’d be” is the best brand strategy you’ll ever use
🔥 How to bridge the gap between how you’re seen and who you actually are
🔥 Why revenue isn’t the most valuable signal when you're misaligned
🔥 The risks of staying in rooms you’ve outgrown - and how to leave with integrity
🔥 How Magnifyde blends high-performance and high-conviction sales - and why founders can’t outsource clarity
🔥 The role of creative constraint in brand-building (and life-building)
This conversation will challenge you to rethink what you’re building, how you’re selling, and whether the game you’re playing is one you even want to win..
Whether you're a founder, fitness coach, or creative leader - Rob’s story will remind you that your best work doesn’t come from perfect strategy. It comes from owning who you are - and letting the rest magnify from there.
👋 Connect with Rob:
🔗 LinkedIn: https://www.linkedin.com/in/rob-harrison-665699216/
🔗 Website: Magnifyde: https://magnifyde.io/
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