Owais Qureshi is the founder and principal of Visual Cue - a brand consultancy that helps mid-market companies clarify who they are, what they stand for, and why people should care.
But this episode isn’t just about brand strategy. It’s about redefining success, making bold pivots, and the leadership required to build a business that delivers real value - inside and out.
In this raw and story-rich conversation, Owais shares his journey from almost pursuing healthcare to accidentally growing a B2B portfolio that became the launchpad for Visual Cue.
We dig deep into legacy, leadership, client experience, and the non-negotiables that separate thriving companies from those just surviving.
This one’s packed with insights that will challenge your assumptions and help you build with more clarity, integrity, and long-term impact.
In this episode, we explore:
🔥 Why your brand is not your logo - and how perception drives enterprise value
🔥 The real ROI of brand: emotional monopolies, faster decisions, and higher lifetime value
🔥 Why unspoken expectations lead to premeditated resentments (and what to do instead)
🔥 The $500K mistake: what a failed hire taught him about leadership, vetting, and standards
🔥 Anti-complacency as a leadership policy - and why growth demands constant reinvention
🔥 How being a third-generation entrepreneur shaped his view of resilience and success
🔥 Why scaling starts with process - not just landing bigger clients
🔥 What really matters to employees and clients (hint: it’s probably not what you think)
🔥 How brand clarity connects directly to your exit multiple
🔥 The leadership move he makes in every client meeting that tells him everything he needs to know
This conversation will challenge you to look at your business with fresh eyes - and equip you with the mindset and tools to scale with intention, clarity, and purpose.
👋 Connect with Owais:
Website: https://thevisualcue.com/
LinkedIn:https://www.linkedin.com/in/owaiscue
Instagram: https://www.instagram.com/thevisualcue/
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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.
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