An adjective that always comes up when successful founders look back on their journeys is hard. The early days are littered with decisions you’ve never made before and that will stay with your company for years. Later on, you become responsible for a growing number of team members and customers. Through it all, you never seem to have enough time to judge thoughtfully, and always lack people with whom you can be candid. As a result, every founder’s journey will be littered with difficulty – hard decisions, wrong decisions, long hours, existential doubt, wrong hires and painful fires.

To share advice on how to cope with it all we have Ross Mason, who spent 12 years building Mulesoft, which eventually got acquired by Salesforce for €6.5B.