While some startups are built globally and require no or very little geographical customization, many will have to intentionally open up every new city, country or region. This is no easy task. Expansion is capital-intensive, and often requires hiring and setting up independent teams in unfamiliar locations. Cultural nuances often mean that every location will require some customization of product, offering, messaging or operations. What’s more – locations aren’t born equal. A fantastic one can make a company, while many startups have burnt through their runway fighting an uphill battle in a difficult market.

To provide perspective on all of this is Clara Chappaz, Director at La French Tech.