From a London living room startup to powering some of the biggest e-commerce brands in the Middle East, this is the incredible journey of Basel Kusa, co-founder & CEO of Quiqup (QuickUp).Subscribe my newsletter: https://www.mahmoudkhodor.comBassel Linkedin: https://www.linkedin.com/in/bassel-el-koussa-37576652/Quiqup Website: https://www.quiqup.com/In this episode, Bassel shares:- How he and his co-founders launched a same-day delivery app before “quick commerce” was a thing.- The wild story of delivering an entire garden to a customer in London.- Surviving with only six weeks of cash runway for four years straight.- The toughest day of his life: standing in front of 105 employees to announce a pivot.- Why he moved the company to Dubai, and how QuickUp became a B2B e-commerce powerhouse serving brands like Sephora, Boots, and H&M.- The lessons he learned about resilience, leadership, and building customer-obsessed culture.This is a raw and practical look into startup life, the highs, the pivots, the near-death moments, and what it takes to keep going when everything says you should stop.👉 If you’re a founder, operator, or aspiring entrepreneur, this episode is packed with insights you won’t find in textbooks.00:00 – Intro & Basel’s startup journey 01:08 – Building Quiqup in London: the early days 06:14 – The wild story: delivering an entire garden 09:49 – Finding product–market fit & early growth 14:22 – Pivot day: telling 105 employees it’s over 15:35 – Moving to Dubai & landing Sephora, Boots, H&M 23:50 – Customer obsession & building company culture 28:09 – How Quiqup tech powers e-commerce in MENA 33:06 – Surviving with only six weeks of cash for years 37:12 – Leadership lessons, resilience & the future of logistics 42:28 – Advice for founders in the Middle East