Vanessa Jakobson, CEO and partner at Blo Blow Dry Bar and Lashkind, shares how she helped scale one of North America’s most recognizable beauty service brands. With over 120 locations across the U.S. and Canada, Vanessa opens up about the decision to franchise, lessons from the pandemic, and why customer lifetime value is the name of the game. She also shares her thoughts on economic uncertainty, changing real estate trends, and how the brand stays current through training, memberships, and community engagement. If you're interested in how service brands scale, adapt, and grow, this episode is for you.
🔗 Resources & Links:
Learn more about Blo Dry Bar:
https://blomedry.com/ Learn more about LashKind:
https://www.wearelashkind.com/ 🎧 Listen and subscribe to the Builders Podcast:
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