How do you build trust as a small business and a global brand—at the same time?In this episode of the builders podcast, Comcast Business SVP Tracy Pitcher joins John Busby to share how one of the world's most recognizable companies shows up locally while scaling across 102 countries and serving over 2.6 million customers.From powering major sports stadiums with 250 miles of fiber to helping solopreneurs work faster and safer, Tracy breaks down:
- The surprising parallels between B2B and B2C marketing
- Why personalized outreach is the new power play
- How enterprise sales really happen—and why leaderboard status matters
- What she’s learned over 26 years of leadership, including her “big but” philosophy
This conversation is a blueprint for leaders, marketers, and career climbers alike. It’s candid, strategic, and packed with real-world insights.
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👉 Small Business Bonus Program👩💼 Connect with Tracy Pitcher on LinkedIn:
👉 Tracy Pitcher | LinkedIn
🔗 Resources Mentioned:
Comcast Rise
Extreme Ownership by Jocko Willink and Leif Babin
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Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help...
